Last updated on July 18th, 2015 at 07:28 am
Long established FST contacted us to rebrand their company image, whilst maintaining the previous colour scheme
With any established company changing the logo means a full reprint of any stationary and other printed resources. So not only can it be costly, but you must also be conscious of not doing any damage to your existing customers perception of your business.
We used the same deep green and red Pantone colours that were previously used in FST’s logo design, and added a more modern typeface. After supplying mock-ups and then tweaking the design following the clients requests we came up with an effective and bold logo. Used on all of their stationary and always printed on a press to match the spot colours, the new logo design has only added to strengthen Fire & Smoke Technology’s brand identity.